Projects

Fool’s Gold

Client

Warner Bros.

Year

2008

Images

Case Study

Fool’s Gold

Warner Bros. wanted to capture the adventure-romance nature of this film in its promotion and reached out to Juxta to negotiate partnership opportunities to bring it to life.

Patrick and his team negotiated partnership deals with Toronto’s Boat Show and Chris Craft; two very fitting opportunities for this film, and designed and executed a “fool’s gold” GO FISH installation to engage and promote the film to moviegoers. Attendees of the Boat Show were encouraged to fish for film swag. The Boat Show GO FISH installation was such a hit Patrick and his team took the installation on a tour, negotiating permission to bring the stunt to two popular, high-traffic shopping malls in the West end and Yorkville areas of Toronto.

Warner Bros. was very impressed with the level of awareness for the film generated by this two-week campaign and results were further noted at the films impressive opening at the box office.