Friday The 13th





Case Study

Friday The 13th

Warner Bros. approached Juxta to come up with a gory crowd-creating execution leading up to the theatrical release of FRIDAY the 13th. Patrick and the Juxta team came up with the concept to place Jason’s victims at high foot-traffic areas around Toronto.

The gory victims drew crowds in the thousands at each location stop, with carefully planned and placed street team in the background handing out free FRIDAY THE 13th swag and instigating conversation to increase hype for the films theatrical release. The campaign was a success, fans – new and old, took to social media to talk about their FRIDAY THE 13th sightings drumming up buzz in advance of the film hitting theatres.