When Warner Bros. was marketing TEENAGE MUTANT NINJA TURTLES (TMNT) they wanted an energetic campaign that would reach the generation of youth of that grew up watching the turtles on Saturday morning and collecting the figurines. They reached out to Juxta to bring the turtles to life and Patrick and his team did just that.
Hiring professional teenage theatre and hip hop dancers and sourcing and renting the turtle costumes; Patrick and his team brought the four teenage turtles: Leonardo, Michelangelo, Donatello and Raphael, to the streets of Toronto. Sourcing permits and permissions to attend highly attended March break events and participate in Toronto’s St. Patrick’s Day parade; Patrick took the TMNT on a two-week tour of Toronto teenage hot spots, garnering much fanfare and live TV press coverage.
The campaign was a success; TMNT was the talk of the town amongst the films target demo and it was well received at the box office.