The Informant


Warner Bros.




Case Study

The Informant

When THE INFORMANT opened at The Toronto International Film Festival Warner Bros. wanted to give the film further promotional support, given its theatrical release shortly after the festival. Patrick and his team dreamed up the corny idea of “corn carts” to tie into the theme from the film; the U.S. government decides to go after an agro-business giant with a price-fixing accusation, based on the evidence submitted by their star witness – a vice president-turned-informant.

Patrick and his team designed, and built the working carts, stocked them with product, secured the necessary location permits, insurance policies and staffed the cart with eager actors looking for their 5 minutes of fame during the much-hyped film festival.

With four corn carts in total, Patrick and his team ensured they were at each hot spot around town at the right time – no easy feat during this popular time in Toronto. The corn carts were a hit – literally the stalk of the town, and everyone from A-list actors, to press to studio exec’s stopped by to see what the hype was.

The corn cart stunt generated international press, and enough buzz to support the film at the top of the box office.